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Tenth law - THE ONE

The tenth law is THE ONE – Simplicity is about subtracting the obvious, and adding the meaningful. I totally agree on that since it is more interesting when things are unpredictable. That’s when creativity comes in. As a designer, it is very important that solve the problem with surprising solution yet it has to make sense. For example, same story has been told for ages, but if we change it a little with an unpredictable ending. It will make the story so much more interesting. 
Maeda gives us three keys to following this law: Away, Open, and Power.

-mei-