Third Law - Time
The third law is TIME – Savings in time feel like simplicity. Which is true when we don’t have to go through the frustration of waiting and we also perceive quick interactions with products or services as simplicity of the experience. Thus, savings time feels like simplicity, and saving time is really about good time management rather than having experiences force us into time-intensive sinks. In the book, he gave us example of Ipod Shuffle that play songs randomly could help user to save time. It is true that, there are products that designed with simply features for time saving but it might be not provide as many options to the users who have preferences.
He also re-introduces the SHE concept but this time is shrink time. Shrink the time constraints and Hide or Embody the dimension of time. Hiding the time might be useful to certain people but it might not work for me since I count and manage every minute to the fullness. But it is designer job to manipulate user mind with design that looks fast and simple.
‘Saving time is thus the trade-off between the quantitatively fast versus the qualitatively fast’:
* How can you make the wait shorter?
* How can you make the wait more tolerable?
I think it has to find the balance in between speed and quality. If it could be fast and still high quality then I would call it efficiency.
-mei-
3 years ago